Empowering
visionaries

Waverly Staging + Design

Waverly Staging + Design was borne out of Waverly Group’s extensive experience of staging and interior designing its own real estate portfolio. The business was established in late 2019 when industry expert Jane Saidenberg joined as CEO, and specialises in offering a bespoke, stylish and luxury living experience that takes imagination to new heights. Its passion for beautiful home staging and modern design allows both property developers and real estate brokers to sell iconic, luxury residences at the highest value. The team are experts in efficient and rapid staging of luxury residences, which reflects both their creative knowledge and operational know-how.

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Waverly Carbon

Waverly Carbon was founded in late 2019 when a new sector was identified that enhances environmental sustainability by reclaiming carbon black. Waverly Carbon is the UK’s only producer of recovered Carbon Black (rCB). rCB produced from pyrolised tyre char is a sustainable alternative to virgin carbon black and can be used in the production of plastics, rubber and coatings. At its processing plant in Melton Mowbray, Waverly Carbon can process up to 4000 tonnes of rCB annually.

At a time when the circular economy has never been more focused on reducing waste, recovering resources and channelling them back into production, Waverly Carbon’s ambition is clear – to reduce pressure on the environment by expanding beyond rCB into the manufacture of recycled green chemicals.

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Waverly Hospitality

Waverly Hospitality was founded in the summer of 2021 when Waverly Group founder, Gilad Hayeem, joined forces with leading chefs, Hariprasad Shetty and Ori Geller, to bring a shared vision and creative spirit to life – Nela.

Nela means pure – from the gastronomy to the carefully hand-crafted space and materials, to the connection between people, culture & traditions.

The first Nela restaurant opened at The Valley in Amsterdam in late Summer 2022.

> Visit Nela

Jane Saidenberg

Partner, Waverly Staging + Design

Jane has a diverse background, spanning both corporate and entrepreneurial settings in the fashion industry and interior design field. Over ten years she developed an international presence for her handbag line, SLG, and her accessories brand, Jane Marvel, with distribution in hundreds of specialities stores and department stores in the US and abroad. After which she joined GBG – Rosetti as Sr. Director of Merchandising for their six private brands, managing merchandisers and designers and liaising with overseas factories, the internal sales force, and outside clients.

Jane switched gears in 2014 to pursue her lifelong passion for interiors and design and served as the Managing Director for the bicoastal staging company Studio D Home for five years, staging homes for realtors and real estate developers. She joined Waverly Staging + Design in late 2019 as CEO.

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Dan Turner

Partner, Waverly carbon

Daniel has an MBA from CASS Business School, majoring in corporate strategy and business development. He spent his early career in the food industry; working for HJ Heinz in sales and account management and then later, for IGD, (a food industry think tank developing industry-wide supply chain initiatives), authoring a number of widely circulated reports on grocery, retail and food service sectors.

Daniel then moved into high volume manufacturing, joining the UK’s largest printing conglomerate, Polestar, where he worked in the corporate strategy function on the modernisation and restructuring of the 35 operating plant manufacturer. This included asset evaluations, resource utilisation assessments, scenario planning and development of turnround strategies at both business unit and corporate level. Daniel also established a £10m export division and led major newspaper contract negotiations. Latterly Daniel worked in a variety of financial service roles in fund management and private equity, before joining Waverly Carbon as CEO in 2019.

> Visit Waverly Carbon

Hariprasad Shetty

Partner, nela

Hari always knew he wanted to work in the kitchen. In Mumbai, he grew up in his father’s restaurant and was inspired by all the flavours and smells India has to offer. In 1999, Hari left India and moved to London to work in some of its top restaurants, before taking up a position at Nobu.

During his time at Nobu, including as Head Chef of Nobu Park Lane, London, he was recognised not only for his talent for cooking but also his relentless focus on quality and his extensive management skills.

Hari was then approached to become an executive chef at the Entourage Group, where he opened several restaurants across Europe, including Momo, Izakaya, and The Duchess. He left Entourage in the autumn of 2021 to establish Nela with his fellow chef, Ori Geller and British entrepreneur and investor, Gilad Hayeem.

> Visit Nela

Ori Geller

Partner, nela

Ori began a successful career as a graphic designer in Tel Aviv but soon realised that his true passion was cooking. Knowing there was no better place to train than New York, he moved to the US to work in several prestigious restaurants and quickly became a specialist in high end Mediterranean cuisine. After seven years in New York, Ori returned to Tel Aviv where he became the head chef of renowned restaurant Yafo-Tel Aviv.

Ori later joined the Entourage Group in Amsterdam to develop The Duchess (which was subsequently awarded a Michelin star), and open Mr. Porter, which he also operated as head chef.

He left Entourage in the autumn of 2021 to establish Nela with his fellow chef, Hari Shetty and British entrepreneur and investor, Gilad Hayeem.

> Visit Nela